Marketron Launches Digital Seller Series to Educate Radio Sales Professionals

HAILEY, Idaho — Oct. 26, 2020 — Marketron, the leading provider of enterprise revenue management and digital software solutions, today announced the Digital Seller Series, an eight-week series of educational emails designed to empower radio sales professionals with proven digital advertising tactics. Free and available to the public, the weekly series is launching now.

The Digital Seller Series will highlight a variety of successful digital sales tactics — such as geofencing, targeted display ads, and mobile messaging — that can help a station get up and running with a digital advertising program. Each weekly email will identify and describe a digital sales tactic, share tips for successful implementation and present a real-world case study in which the strategy delivered measurable results for a station.

“The media landscape is changing every day, and it’s crucial that radio sales teams continually educate themselves on all of the tactics available to their advertisers. Our Digital Seller Series is designed to show sales professionals the power of digital advertising and give them the tools they need to take highly effective solutions back to their clients,” said Todd Kalman, Senior Vice President of Sales, Marketron. “With the right mix of traditional radio advertising and digital offerings, stations can amplify the effectiveness of both to better position themselves in their local communities and markets, while also introducing rewarding new revenue streams.”

Radio management, sales representatives and other interested parties may sign up for the free Digital Seller Series by visiting: https://www.marketron.com/digital-seller-series/.

About Marketron

Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams including radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 7,000 media organizations globally and manages $7 billion in annual U.S. advertising revenue representing more than 1.5 million advertisers. Marketron is owned by Diversis Capital.