Marketron Announces ‘Radio’s Digital Transformation’ Webinar Series and Digital Advertising E-book

Free Offerings Empower Radio Stations to Grow Their Digital Advertising Revenues

HAILEY, Idaho — July 10, 2020 — Marketron, the leading provider of revenue management and digital advertising software solutions, today announced details on its Radio’s Digital Transformation webinar series. With the first scheduled for July 15, this free, six-webinar series is designed to empower radio stations to grow their digital revenues. The webinar series accompanies the release of Marketron’s new e-book, “Digital Transformation Playbook: A Play-by-Play Guide for Broadcasters to Grow Digital Advertising Revenue,” a step-by-step action plan for broadcasters looking to grow their digital operations.

Each webinar in the Radio’s Digital Transformation series is scheduled for noon Eastern/9 a.m. Pacific and lasts one hour. Dates and topics are as follows:

• July 15 – “Develop a Vision and Prepare for Change”
• Aug. 6 – “Designing Your Digital Product Suite”
• Aug. 26 – “The Importance of Workflow and Processes”
• Sept. 16 – “Creating Your Digital Organizational Structure”
• Oct. 7 – “Launch Your Digital Game Plan”
• Oct. 28 – “Tracking Performance and Removing Roadblocks”

“In terms of sheer product value, radio has always been hard to beat as an advertising medium. Radio has historically been one of the most cost-effective channels out there, offering outstanding geographical reach in a single tactic. But now, more and more broadcasters are recognizing the potential of digital advertising to drive future growth,” said Marketron CEO Jim Howard. “With our new e-book and accompanying webinar series, we offer an action plan for broadcasters to target and maximize digital opportunities and address the significant challenge they will face as they begin to monetize digital inventory. At Marketron, we’re ready to help our radio customers leverage digital advertising to grow revenue and achieve market leadership.”

In June, Marketron introduced Marketron NXT — an all-in-one platform that enables radio broadcasters to increase revenue and amplify their existing advertising programs by selling third-party digital advertising. The first and only digital advertising platform built specifically for radio, Marketron NXT provides a single software solution for managing integrated radio and digital campaigns from proposal to invoice. Marketron NXT offers a comprehensive platform for broadcasters to maximize digital advertising opportunities to their fullest.

The new e-book is now available for download here.

Registration for the Radio’s Digital Transformation webinar series is available here.