A robust, feature-rich radio traffic solution optimized to meet diverse operational needs
Trusted by many of the industry’s most successful organizations, Marketron Traffic is a cloud-based traffic and revenue management system built for radio broadcasters requiring flexibility, efficiency and scalability. With advanced capabilities to support multiple markets and user types, the platform effortlessly powers high-volume, complex operations and consolidates reporting to provide valuable business intelligence.
Increase Sales Productivity
Integrated sales functions enable stations to electronically approve orders, minimize data entry tasks, and streamline communication between sales, traffic and billing departments.
Gain Operational Flexibility
Multiple departments and user types can do their work efficiently and securely within one platform thanks to sophisticated features and data permissions.
Future-Proof Your Stations
A connected ecosystem with our digital advertising and electronic payment solutions improves margins and prepares you for radio’s next horizons.
Order entry
Inventory management
Log management and reconciliation
Accounts receivable
Reporting
Cloud-based access and data security
Sophisticated User Security Setup
Enable multiple user types to work harmoniously in one platform with access to only the data and functionality they need.
Consolidated Linear + Digital Campaigns
Increase revenue and efficiency through an advanced, bidirectional integration with Marketron NXT that consolidates cross-channel proposals, orders, reporting and invoicing.
Efficient AR Processes
Improve cash flow and reduce days outstanding through a full-featured integration with PayNow, including import of payments into AR, guest checkout and pre-payment requests.
Rolled-Up Multimarket Reporting
Gain in-depth business intelligence and operational flexibility with NXT Insight, which provides consolidated reporting across multiple markets and databases.
Available Traffic Hubbing and Consulting Services
Connect with us to get specialized support when you need it, whether it’s remote trafficking services through the Marketron Traffic Hub or consultations about workflow improvements, advanced training and more.
Podcast Ad Revenue Tracking and Inventory Management
Start monetizing your station’s podcast by managing podcast ads through Marketron Traffic.
- PayNow with PayNow Merchant Processor:
Accelerate cash flow and streamline AR processes with an integrated electronic payments platform. Learn More - Electronic Invoicing:
Send electronic invoices to all advertisers and agencies, including spot and non-spot, multistation, and co-op notary invoices. Learn More - Electronic Orders:
Save time and reduce errors by automating the order entry process for agencies or rep buying firms. Learn More - Proof of Performance:
Preschedule delivery of spot times reports to advertisers and agencies. Learn More - Network Connect:
Automate the process of receiving network orders, revisions and affidavits. Learn More - Lockbox Integration:
Streamline payment processing with automatic AR integration from any third-party payment source. Learn More - NXT Accounts:
Enable management of accounts and critical business data from Marketron NXT. - NXT Orders:
Consolidate management of all orders into Marketron NXT. - Ecosystem Connectors:
Connect Marketron Traffic to automation and other ecosystem partners. - Marketron Traffic user licenses:
20
- NXT Proposals:
Build proposals that combine airtime, digital and alternative revenue, with fast and easy conversion to orders. - NXT Campaigns:
Get an in-depth view of campaigns in multiple statuses, manage creative, and make campaign changes as needed. - NXT Reports:
Access detailed campaign performance metrics, and create and schedule custom reports.
- NXT Insight Reporting:
Gain in-depth business intelligence through consolidated reporting across multiple markets and databases. - Traffic Hub Connector:
Get access to Marketron Traffic Hub, which provides remote trafficking services.
What Our Clients Are Saying
Frequently Asked Questions
How much does Marketron Traffic cost?
Pricing for Marketron Traffic varies depending on your market size, number of stations and other factors. Get in touch with us by requesting a demo, and we’ll show you the system and give you an accurate estimate of the cost.
Can Marketron Traffic integrate with other business tools?
Yes! Marketron Traffic can integrate with Marketron NXT for a complete digital + radio campaign workflow and with PayNow for an end-to-end electronic invoicing and payment process. It can also integrate with other business tools like CRM, accounting and automation systems via the Marketron Integration Suite’s connectors and APIs.
How do I know if Marketron Traffic is the right platform for my company?
The right radio traffic system for your business depends on a mix of factors, such as your traffic operations structure, reporting needs, sales and order volume, and types of advertising you sell. When you get a demo of any of our traffic products, our experienced sales team will do a detailed needs analysis to determine the best fit for your company. Learn more about the factors to consider here.
I’ve heard that traffic system migrations are a pain. How long is the implementation process for Marketron Traffic?
Going live on Marketron Traffic usually takes at least two months, followed by another few months of staying in touch with the implementation team to ensure everything is running smoothly. The timeline can vary depending on your company’s traffic needs and the complexity of the migration, but our team has deep experience and will help you through the whole process. Learn more about traffic migrations here.
What kind of training and documentation is available for Marketron Traffic?
During the onboarding process, our implementation specialists will ensure your teams get thorough training on using the software. Extensive documentation is always available on our online learning platform, where users can also take certification tests and access live or on-demand training classes for Marketron Traffic.
Where can I go for help if I have questions about Marketron Traffic?
Once you’re done working with our implementation team to go live on Marketron Traffic, you can contact our support team at any time for help. Visit marketron.com/support to see the best ways to get in touch.
Discover More About Our Radio Traffic Ecosystem
and Industry Trends
Our Portfolio of Traffic Products
No matter your organization’s size or structure, we offer a traffic solution to meet your unique needs.
A streamlined, efficient radio traffic system for power users managing any station structure
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