Capture more local media dollars with local digital advertising sales.
From awareness to consideration, Marketron offers digital tactics that meet the needs and goals of your advertisers. Through our robust platform, Marketron NXT, local media sellers have access to powerful technology and an array of ad types.
Our streamlined technology solution provides a consolidated system for proposing, ordering, reporting and invoicing. Additionally, NXT integrates with all our traffic platforms.
Platform tactics include display, video, geofencing, search engine marketing (SEM), OTT/CTV, location-based retargeting, social display and streaming audio. Advanced targeting for demographics and interests and premium inventory are standard with all these ad types.
Through our Custom Solutions Desk, you can sell more niche campaigns for Facebook, Instagram, Snapchat, TikTok, LinkedIn, YouTube and more. Plus, you’ll have access to a compliant solution for selling ads for cannabis, alcohol, fireworks, political and gambling.
Third-Party Local Digital Advertising Solutions:
More Than Software
Modern and optimized third-party digital software is only the start of your journey with Marketron. Your sellers will have access to on-demand learning through the NXT Training Academy. A robust library of resources for tactic and platform knowledge is also available in the Marketron Learning Center.
In addition, you’ll have access to our award-winning sales enablement blog, Aspire. We publish new posts weekly to help local media sellers overcome challenges and win more deals. Our team of client development managers is one more benefit. They are digital advertising experts who help your sellers strategize, prospect and pitch better.
Third-Party Digital Advertising as Part of Your Revenue Ecosystem
Our third-party digital platform also integrates with our traffic products. With Marketron Traffic, you can build a complete integration between airtime and digital. Connect both to our electronic payments system, and your radio station is ready to modernize and optimize all revenue activities.
Campaign and business intelligence reporting is available for digital and linear ad sales. Gain insights into every data point, and track seller performance.
Email Marketing with Marketron
Add our email marketing platform to your local digital advertising tactics. With this modern system, you can easily set up campaigns for your customers. The user-friendly solution includes features like protecting against bots, linking back to CRM systems and providing transparent reporting.
