Digital Sales Commission
and Margin Calculator
Digital sales commissions and margins are a hot topic for local media sales. Finding the right fit is a sometimes tricky balance to ensure salespeople remain motivated and the business yields a healthy profit. To assist the industry with this pain point, you can use the Marketron Digital Sales Commission and Margin Calculator.
Below you’ll find an interactive calculator for four scenarios:
How to Use the Calculator
The calculators work on programmed formulas depending on the variables you input. You’ll need these numbers to get started:
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Budget weighting by tactic (must equal 100%). -
Retail rate you charge by tactic
-
Media costs by tactic
-
Commission percentage (note in the commission by tactic calculation, you’ll need to enter it for each tactic)
-
Advertiser budget/sale value
Insert those variables and manipulate them as you like. Be sure to tab through each cell to activate the formula. At the bottom of the page, you can download the results as a PDF.
Disclaimer: To simplify these concepts, we’ve rounded to the nearest whole numbers. While not perfect to the penny, these calculators easily illustrate your general expenses when considering commission models.
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Geofencing
Video
Video Geofencing
OTT/CTV
Display
Geofencing
Video
Video Geofencing
OTT/CTV
Display
Geofencing
Video
Video Geofencing
OTT/CTV
Display
Geofencing
Video
Video Geofencing
OTT/CTV
Download the results by clicking the button below.