Forecasting revenue for advertising is critical for any broadcast company.

Two aspects make up your projections: OTA (over the air) and third-party digital. We’ve created this handy ROI calculator that can help you look into the future of revenue. You can project radio OTA, local TV OTA and third-party digital. You can also use it to understand the impact of third-party digital if your station isn’t currently selling it. Dive into the calculations to see what the revenue horizon looks like for you and your sellers.

Radio OTA Revenue

Projected Radio OTA Ad Growth
2023 2024 2025
-5.9% 0.50% -0.3%
Your Projected Radio OTA Revenue
2023 2024 2025

Local TV OTA Revenue

Projected Local TV OTA Ad Growth
2023 2024 2025
-14.8% 23% -17.6%
Your Projected Local TV OTA revenue.
2023 2024 2025

Third-Party Digital Revenue

Enter your 2022 third-party digital revenue. If you aren’t currently selling digital products, enter $85,000, which is the minimum that first-year small- to mid-market organizations can expect to generate.

Projected Third-Party Digital Growth**
2023 2024 2025
17.5% 11.8% 11.7%
Your Projected Third-Party Digital Revenue
2023 2024 2025

Average Third-Party Digital Revenue by Company Size

See how you compare with the projected revenue for small-, mid- and large-market benchmarks. Note: You can adjust the auto-populated 2022 revenue numbers if you have other benchmark data available.

Third-Party Digital Projected Revenue by Company Size
Company Size 2023 2024 2025

Download the results with numbers and charts by clicking the button below.

Data sourced from BIA Advisory Services, Borrell, RAB, eMarketer and Pew Research.

As you can see, projections for OTA are very volatile, increasing in even years and declining in odd years, primarily due to election cycles.

If you’d like to explore how our solutions help you maximize OTA and digital advertising revenue, complete the form, and we’ll be in touch. 

© Marketron Broadcast Solutions. | Privacy & Legal