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Blog & Resources For Sales Managers Industry Trends

Radio Ads Drives Brand Awareness, Engagement and Searches

Radio ads work effectively to increase brand awareness, engagement and searches. Explore the data to…

MarketronMay 13, 2025

Blog & Resources For Sales Managers Product & Support

Can Radio Grow Obtainable Digital Revenue from Direct Platforms?

Explore how radio can grow obtainable digital revenue with strategies for competing with direct platforms…

MarketronMay 12, 2025

Blog & Resources Industry Trends Product & Support

Ask the Expert: How Does Technology Help Traffic Managers?

In this Ask the Expert, Marcia Chase describes how evolving technology helps traffic managers be…

MarketronMay 9, 2025

Blog & Resources Industry Trends Product & Support

Optimizing Payment Workflows Delivers Efficiency and Visibility

Learn why optimizing payment workflows significantly impacts efficiency and visibility for accounts receivable.

MarketronMay 6, 2025

Blog & Resources For Sales Managers Industry Trends

Most Stations Haven’t Changed Sales Comps in Three Years

The benchmarking report on radio digital sales revealed most stations haven’t changed sales comps in…

MarketronMay 5, 2025

Blog & Resources Industry Trends

Most Audio Listening Happens at Home: What Does That Mean for Radio Spot Messaging?

Edison Research revealed most audio listening happens at home. How should that shape radio spot…

MarketronApril 29, 2025

Blog & Resources For Sales Managers Industry Trends

2025 NAB Show Review: What’s on the Minds of Radio Leaders

Explore the trends and topics discussed at the 2025 NAB Show. Learn what is on…

MarketronApril 21, 2025

Marketron News Press Release

Marketron Promotes Todd Kalman to Chief Revenue Officer

Marketron promotes Todd Kalman to Chief Revenue Officer. Read the press release on this promotion.

MarketronApril 21, 2025

Marketron Traffic and Marketron NXT Integration Wins Future’s Best of Show Awards, Presented by Radio World

Marketron News Press Release

Award-Winning Innovation: Marketron Sets New Standard with Integrated Traffic and Digital, Earning Best of Show

Marketron Traffic and Marketron NXT have won the Best of Show award for their integration…

MarketronApril 16, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

Radio GMs Place Training at Top of List for Fueling Digital Sales Success

GMs cited training as the most important criteria for digital sales success in the 13th…

MarketronApril 14, 2025

Radio Ads Drives Brand Awareness, Engagement and Searches

Can Radio Grow Obtainable Digital Revenue from Direct Platforms?

Ask the Expert: How Does Technology Help Traffic Managers?

Optimizing Payment Workflows Delivers Efficiency and Visibility

Most Stations Haven’t Changed Sales Comps in Three Years

Most Audio Listening Happens at Home: What Does That Mean for Radio Spot Messaging?

Marketron Promotes Todd Kalman to Chief Revenue Officer

Award-Winning Innovation: Marketron Sets New Standard with Integrated Traffic and Digital, Earning Best of Show

Radio GMs Place Training at Top of List for Fueling Digital Sales Success

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