HAILEY, Idaho — April 16, 2024 — Marketron, the broadcast industry’s trusted partner for revenue operations technology, announced it was the recipient of the Future’s Best of Show Awards, presented at the NAB Show by Radio World, for the company’s robust integration between Marketron’s digital and traffic products, Marketron Traffic and Marketron NXT, a digital sales enablement platform. NXT is a previous two-time winner of the award.
A panel of engineers and industry experts evaluated Future’s Best of Show Awards. The selection criteria include innovation, feature set, perceived value and application in serving the industry.
The integration between Marketron Traffic and NXT represents the industry’s only true digital and traffic connected ecosystem. Their bidirectional integration delivers efficiency and visibility. They work together to create an end-to-end solution for proposing, ordering, invoicing and reporting for linear and digital advertising.
The difference between this integration versus others is that it’s a workflow integration. This is an operational framework that combines systems to achieve a desired state. It’s not simply APIs or data exchange; it’s the ability to have one workflow that shares data and moves it downstream.
Stations that adopt both systems benefit significantly, from lowering operating costs to boosting productivity. It enables stations to evolve with the needs of local media buyers, who want a simplified buying process from one trusted resource.
Jimshade Chaudhari, CEO of Marketron, said, “This award validates what our customers already know – that true transformation comes from connection, not complexity. By unifying digital and traffic into one intelligent workflow, we’re not just streamlining operations but also setting a new standard for how radio sells, delivers and grows. Marketron is building the future of revenue operations where stations don’t just keep up, they lead.”
About Marketron
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams including radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 7,000 media organizations globally and manages $7 billion in annual U.S. advertising revenue representing more than 1.5 million advertisers. Marketron is owned by Diversis Capital.
Marketron Contact
Beth Osborne
Director, Marketing and Content
Tel: +1 704-458-7927
Email: bosborne@marketron.com
