Enterprise radio companies continue to feel the pressure of rising operating costs. It’s been a long-standing theme that’s continued to erode advertising profit margins. With new opportunities to capture radio and digital ad dollars, modern broadcasters need technology that increases efficiency and ROI.
The best way to achieve this is by seeking a connected ecosystem for linear and digital. Such a tech stack creates a bi-directional integration. Sellers, traffic managers and GMs appreciate the streamlined processes and reduction of manual ad operations (ad ops). You can achieve these benefits and protect profits with the powerful duo of Marketron Traffic and Marketron NXT.
Radio Software Integrations: Gaps and Inefficiencies
There’s a lot of chatter and promises about radio software integrations. Providers relay bold claims about their traffic and digital connections. However, they often fall short of expectations. Challenges include:
- Legacy software that inhibits a true integration
- Using asynchronous application programming interfaces (APIs) RESTful APIs, which creates limitations and lapsed data
- The lack of bi-directional data exchanges
- Lots of manual work and switching between systems
- The absence of a complete workflow integration
These gaps are frustrating and time-wasting. They cause ripple effects within advertising sales. If salespeople must spend considerable time developing proposals, orders and reporting, they prospect less. These inefficiencies literally keep sellers from selling!
There are also operational issues that arise that impact traffic staff and finance. Systems that don’t interact also create more manual work. They also limit visibility because of silos. It’s the perfect storm for chaos, which detracts from your station’s ability to win deals and drive revenue.
Understanding this crossroads in the industry led us to innovate, improve and connect. There’s no other integration that can outperform Marketron Traffic and NXT.
Radio Companies Yield Success with Better Tech
Just like any industry, technology can either help or hinder. Unfortunately, too many radio companies are in the hinder category. They worry about migration costs and the process in general. However, not improving your tech stack will cost you more in time and revenue.
The tight integration between Marketron Traffic and NXT delivers better tech and efficiency by:
- Creating a workflow integration from start to finish in the life cycle of an ad buy
- Enabling proposing, ordering, reporting and billing of digital and linear in one connected system
- Applying RESTful APIs for easy, secure data exchange
- Streamlining approval processes
- Syncing airtime and digital orders
- Providing business intelligence reporting for multiple markets and databases
- Doing the ad ops for you on digital execution
- Consolidating invoicing
Our investments in this integration are in response to an industry in need of modern, updated technology. We’re also continuing to innovate and fine-tune to future-proof your ad revenue operations.
Don’t miss out on the benefits of better tech. Let our solutions guide you to a more profitable year ahead!
What you can expect from our platforms:
- Greater seller efficiency
- Improved collaboration between traffic and sales
- Complete visibility of ad revenue
- Proposals to orders in seconds
- Lower operating costs
- Less strain on workers
- Access to your data with no additional costs
