How efficient are your sellers? In the local advertising landscape, processes and workflows are often overly complicated and involve disparate, outdated systems. Modernizing and consolidating your tech stack is the answer to driving better sales efficiency. You can achieve that with an ecosystem that integrates radio traffic systems with third-party digital platforms.
How can you reimagine your software to create greater sales efficiency?
Sales Efficiency Is a Metric That Matters
Measuring sales efficiency can often be elusive if you don’t have insight into how processes actually work. Lack of transparency leads to many operational challenges and keeps your sellers in the weeds. As a result, revenue-generating activities aren’t the bulk of their day. Most only spend 28% of their week focused on this. However, that’s the part of the job they love, which matters to their long-term satisfaction. Sales professionals who spend more time on sales-related activities enjoy their job more, and those spending four or more hours each day on these tasks are more likely to be top performers.
Disparate Systems Frustrate Sellers
Admin work and using disparate systems for rate information, proposals and orders keep them in a constant state of back-and-forth. Technology is critical to optimizing these ineffective systems, but what matters primarily is that it’s integrated and consolidated. Sellers don’t want one more tool to add to the stack. Rather, they want a comprehensive solution that streamlines the end-to-end process.
Delivering this requires radio traffic software and third-party digital solutions designed to work together. When you can implement this, sales efficiency gets a boost.
Features That Make Sellers More Efficient
If you were to design the perfect technology to eliminate sales inefficiency, it would look something like this.
Challenge: Radio spot ads and digital proposals live in silos.
Solution: When traffic and digital systems sync, sellers can propose both types of ads in one place.
Challenge: Converting proposals to orders is overly complicated, requiring multiple tasks.
Solution: Sellers convert these in one step within a single system, and a bidirectional sync makes any order revisions easy to manage.
Challenge: Using many systems involves a lot of manual data entry.
Solution: Automation of manual processes accelerates and simplifies workflows.
Challenge: Invoicing for campaigns requires workarounds when radio and digital lack a connection.
Solution: Consolidation of invoicing is easy and simple with a connected ecosystem.
With these features, you can transform how your team operates, increasing sales efficiency and empowering sellers to spend 30%-40% more time selling! Marketron Traffic and Marketron NXT deliver all these solutions. We built their integration for radio with capabilities that align with how you sell.
Discover How Our Solutions Boosts Sales Efficiency
Streamlining sales workflows will directly impact seller performance and revenue. It’s a critical time to modernize and optimize, and our products ensure you can evolve to simplify operations and grow revenue.
Learn more about how we are igniting the revenue spark for local media companies!
