attEarlier this month, AT&T released a new version of its Code of Conduct governing application-to-person (A2P) messaging, which includes SMS and MMS messages.

The most significant change is the added requirement to include an opt-out disclosure (e.g. “Reply STOP to quit”) in every recurring subscription-based message. Note that this does not apply to transactional messaging, such as a one-time password reset.

These best practices are expected to be adopted by additional carriers in the near future and will be more strictly enforced by AT&T and others as they are implemented.  We encourage you to read the linked Code of Conduct from AT&T (here) and to immediately begin adhering to the opt-out disclosure requirement for all subscription-based messaging.

Please reach out to Marketron Support with any questions or concerns.

 

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