Marketron

Digital Transformation Playbook

A play-by-play guide for broadcasters to grow digital advertising revenue

The combination of radio and digital inventory delivers a powerful growth opportunity for broadcasters. However, diving into digital advertising requires sophisticated products and thoughtfully structured internal operations in order to compete with any agency or media company delivering digital advertising in the marketplace.

From planning to execution, this playbook provides everything you need to get started with digital advertising. Inside you’ll get:

  • A comprehensive digital transformation game plan
  • Downloadable templates for planning, O&O evaluation, and proposals
  • How to refine your organization chart and integrate digital into current roles
  • Samples of digital job descriptions
  • Guidelines for tracking performance and overcoming challenges

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